Detecting spam to provide you with relevant and trustworthy results
Google invests in mechanisms to ensure that sites do not rise to the top of search results by engaging in misleading or manipulative behavior. This is especially important because spam sites have the potential to hurt or mislead individuals.
Why Google fight against spam
Spam sites try to find their way to the top of search results using a number of strategies, such as repeating keywords repeatedly or showing Google content that differs from what visitors see (a practice known as ‘cloaking’ Is known). Hackers can even infiltrate legitimate websites and turn them into spam sites that send users to scams or worse.
Every day in 2020, Google’s systems discovered 40 billion spam pages.
How Google targets spams
Google has clear rules that identify spammy behavior and a clear method for appealing removals once violations have been resolved.
1. Just as a smart email system prevents spam from dominating your inbox, Google’s automated algorithms can identify most spams and keep it away from your top search results.
2. The remaining spams is dealt with manually by our spam removal staff, who reviews the pages and flags them if they violate webmaster guidelines. When we take manual action on content, our goal is to notify the creator to help resolve issues.
3. Once the issue is resolved they can apply for reconsideration. We process all reconsideration requests that we receive.
4. Google wants website owners to have the tools they need to run their sites smoothly. That’s why, over time, we’ve made significant investments in webmaster communications and outreach. In 2018, we issued more than 180 million communications notifying webmasters about spams problems on their sites.
Fighting spam to keep your results safe and useful is a daily challenge.
Although Google want to be completely honest about how search works, Google must also be careful not to give away too much information that would allow individuals to tamper with our search results and degrade the overall experience Can.
Google had to learn this lesson the hard way. Google’s founders published a seminal article on PageRank in 1999, a major innovation in Google’s algorithms. Following the study’s publication, spammers attempted to deceive Google by paying each other for links.
Search is a very useful tool. It enables individuals to discover, share, and access large amounts of content, no matter how they are connected or where they are located. We make every effort to ensure that you only see high-quality search results and no spams.